5/12/2023 0 Comments Amazongo![]() “The cameras keep track of individual customers through their paths and the colours of their clothes and stuff like that. She or he has an anonymous ID and the system identifies the customer basket associated with a number,” says Vasco Portugal, CEO and cofounder of Sensei.īefore opening the store, Sensei went through a privacy data assessment and the founders said that they don’t retain any data or identification of the users. ![]() ![]() But, Sensei’s cameras do not use facial recognition to track customers. The autonomous store has more than 130 cameras on the ceiling for a space of 153 square meters. They just get automatically charged through the app and don’t wait in line to pay.” Lights, cameras, action “They feel like they are stealing our products, but they aren’t. “We’ve noticed that the hardest part for customers is actually to leave the store,” he says. Rafael says there is a bit of a psychological barrier at first, but people soon get used to it. And w hen customers are done shopping and leave the store, they’ll instantly receive an email receipt from Continente. Data from the cameras are also coupled with those from sensors integrated into the shelves. These cameras follow customers’ movement in the store and automatically add products into the app. It starts with Continente’s app - when customers enter the store for the first time they sign up - which provides a one-time QR code used to connect their ‘virtual basket’ to Sensei cameras installed on the store’s ceiling. “There’s no hassle, no friction in the experience: if you forgot to buy water, you just go in, buy your water, come out –– it’s super fast! It’s like Uber for shopping,” says Joana Rafael, COO and cofounder of Sensei. Sensei’s bet is that ultimately all shops will be compelled to adopt this technology in pursuit of improved customer experience. It aims to be Europe’s answer to Amazon Go, the checkoutless shop created by Amazon which launched in London this March after testing the water in the US over the past three years. The store, which is a partnership between technology provider Sensei and the physical retailer Continente, is an early example of what Sensei hopes will soon be used by retailers across the continent.
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